ASK Automotive Private Limited

Vision: To be a global market leader in Friction products, Die Casting Products and Safety Control cables through quality and Innovation.

Mission: Ensuring customer delight with a strong focus on safety, quality,
cost competitiveness, timely delivery and latest technology.

Core Values: Integrity, Transparency, Professionalism, Perseverance and Sustainability.

  • ASK Automotive Private Limited is a leading manufacturer and supplier of Friction Products, Aluminum die casting products and Safety control cables.
    The company generates a turnover of over 260 million USD and we are committed to the highest standards of Safety, Quality and Excellence.
  • Founded in 1989, In the last three decades we have established a strong PAN India presence which is represented by our 16 plants in prime locations.
  • We cater to leading automotive OEMs like HMSI, Hero, Suzuki, TVS, Yamaha, Bajaj, Mahindra Two Wheelers, Maruti Suzuki, Royal Enfield any many more.
  • ASK companies are accredited with the major industry accreditation’s in Quality and Safety like IATF 16949:2016, ISO 9001:2015, ISO 14001:2015, OHSAS 18001:2007 and ISO 45001:2018.
  • Inspired and guided by the philosophy and ideals of Chairman and founder Mr. Kuldip Singh Rathee ASK Automotive Private Limited relentlessly chases new horizons and ambitious goals.

Key Strengths:

  • Largest 2-Wheeler friction products manufacturer in the country.
  • State-of-the-art manufacturing facilities.
  • In-house design centre and tool & die manufacturing facilities.
  • In-house testing and validation facilities.





ASK Automotive Set Up


ISO 9002 Certification


QS-9000 certification


Technical Collaboration Agreement with ASK Technica,

Setting up of Unit II.


Setting up of Unit III.

TS-16949 certification


Setting up of In-house Tool Room


Setting up of In-house Design Centre


OHSAS 18001:2007 Certification


Setting up of Unit IV in Gurgaon.


Setting up of Unit V in Haridwar.

Setting up of Unit VI in Gurgaon.

Setting up of
A.A Autotech In Gurgaon


Setting up of Unit VII in Gurgaon

ISO:14001 Certification


Setting up of Unit VIII in Bengaluru


Setting up of Unit IX in Gurgaon .

Setting up of Unit X in Gurgaon.


Setting up of Unit XI in Gujarat


Technical Collaboration with HSH,   Taiwan for Safety control cables

Technical Collaboration with NUCAP  Canada for NRS Technology for Disc Brake Pads .


Joint Venture with FRAS-LE,    Brazil (part of The Randon Group) for Commercial Vehicle Brake Linings and Pads


Setting up of Unit XII in Gurgaon.


45001:2018 Certification

Collaborations & Joint Venture

  • In 2001, Technical collaboration with ASK Technica, Japan for Brake Shoes
  • In 2016, Technical collaboration with Safety Control Cable Ind. Co Ltd. (HSH), Taiwan for Safety Control Cables.
  • In 2016, Technical collaboration with NUCAP, Canada for NRS Technology for Disk Brake Pads.
  • 2017-18, Joint Venture with ASK FRAS-LE FRICTION PVT. LTD, Brazil ( Part of the Randon Group ) for the production of brake pads and linings for commercial vehicles (trailers, trucks and buses above 3.5 tons) to supply the OEM and IAM markets.