ASK Automotive Private Limited
Vision: To be a global market leader in Friction products, Die Casting Products and Safety Control cables through quality and Innovation.
Mission: Ensuring customer delight with a strong focus on safety, quality,
cost competitiveness, timely delivery and latest technology.
Core Values: Integrity, Transparency, Professionalism, Perseverance and Sustainability.
- ASK Automotive Private Limited is a leading manufacturer and supplier of Friction Products, Aluminum die casting products and Safety control cables.
The company generates a turnover of over 260 million USD and we are committed to the highest standards of Safety, Quality and Excellence. - Founded in 1989, In the last three decades we have established a strong PAN India presence which is represented by our 16 plants in prime locations.
- We cater to leading automotive OEMs like HMSI, Hero, Suzuki, TVS, Yamaha, Bajaj, Mahindra Two Wheelers, Maruti Suzuki, Royal Enfield any many more.
- ASK companies are accredited with the major industry accreditation’s in Quality and Safety like IATF 16949:2016, ISO 9001:2015, ISO 14001:2015, OHSAS 18001:2007 and ISO 45001:2018.
- Inspired and guided by the philosophy and ideals of Chairman and founder Mr. Kuldip Singh Rathee ASK Automotive Private Limited relentlessly chases new horizons and ambitious goals.
Key Strengths:
- Largest 2-Wheeler friction products manufacturer in the country.
- State-of-the-art manufacturing facilities.
- In-house design centre and tool & die manufacturing facilities.
- In-house testing and validation facilities.
Milestones
1989
ASK Automotive Set Up
1998
ISO 9002 Certification
1999
QS-9000 certification
2001
Technical Collaboration Agreement with ASK Technica,
Japan.
Setting up of Unit II.
2004
Setting up of Unit III.
TS-16949 certification
2006
Setting up of In-house Tool Room
2007
Setting up of In-house Design Centre
2008
OHSAS 18001:2007 Certification
2009
Setting up of Unit IV in Gurgaon.
2010
Setting up of Unit V in Haridwar.
Setting up of Unit VI in Gurgaon.
Setting up of
A.A Autotech In Gurgaon
2012
Setting up of Unit VII in Gurgaon
ISO:14001 Certification
2013
Setting up of Unit VIII in Bengaluru
2014
Setting up of Unit IX in Gurgaon .
Setting up of Unit X in Gurgaon.
2015
Setting up of Unit XI in Gujarat
2016
Technical Collaboration with HSH, 
Taiwan for Safety control cables
Technical Collaboration with NUCAP 
Canada for NRS Technology for Disc Brake Pads .
2018
Joint Venture with FRAS-LE, 
Brazil (part of The Randon Group) for Commercial Vehicle Brake Linings and Pads
2019
Setting up of Unit XII in Gurgaon.
2020
ISO
45001:2018 Certification
Collaborations & Joint Venture
- In 2001, Technical collaboration with ASK Technica, Japan for Brake Shoes
- In 2016, Technical collaboration with Safety Control Cable Ind. Co Ltd. (HSH), Taiwan for Safety Control Cables.
- In 2016, Technical collaboration with NUCAP, Canada for NRS Technology for Disk Brake Pads.
- 2017-18, Joint Venture with ASK FRAS-LE FRICTION PVT. LTD, Brazil ( Part of the Randon Group ) for the production of brake pads and linings for commercial vehicles (trailers, trucks and buses above 3.5 tons) to supply the OEM and IAM markets.
