About Us

ASK Automotive Pvt. Ltd is a leading manufacturer of Friction products. Throughout its history of nearly three decades, the company has been committed to excellence in engineering and rigorous controls on quality at every stage of its manufacturing process. The focus has always been on quality, on time delivery and cost competitiveness. The company has its own Research & Development, Design and manufacturing facilities. Established in 1989, the company today generates a turnover of over 220 million USD.

With manufacturing units situated at 12 strategic locations across India, ASK brand is most preferred among OEMs and Tier 1 companies. ASK’s customers include Honda, Hero Motocorp, Maruti Suzuki, TVS, Yamaha, Bajaj, Suzuki, Mahindra, Magneti Marelli, Denso, UFI Filters, Piaggio, Clarcor, Stanley Black and Decker proving testimony to the prime quality products of the company.

ASK continues to leverage its core strengths in innovation and technology whilst capturing cross-divisional synergies in manufacturing, research, and sales.

Key Strengths

Largest 2-Wheeler friction products manufacturer in the country
State of the art manufacturing facility
In house design centre and tool & die manufacturing facility
In house testing and validation facility

Milestones

1989

Setup of Company with the production line of brake shoe.

1998

Accredited ISO 9002 certification

1999

Accredited QS-9000 certification

Awarded “Best Vendor” by Kinetic

2001

Technical Collaboration with ASK Technica, Japan

2003

Awarded “Challenge India Support” by Honda (HMSI)

2004

Accredited TS-16949 certification

2005

Awarded “Best and Fastest Development Award” by Honda (HMSI)

2006

Setup of In-house Tool Room

Awarded “Certificate for Quality & Delivery” by Honda (HMSI)

2007

Setup of In-house Design Centre

2008

Accredited OHSAS 18001:2007 certification.

2009

Awarded in Proprietary items category

Awarded “Certificate for Quality & Delivery” by Honda (HMSI)

2010

Awarded in Proprietary items category

Awarded “Certificate for Quality & Delivery” by Honda (HMSI)

2011

Awarded “Delivery & Management Quality” by Honda.

Awarded “Excellent performance & Quality” by Mahindra & Mahindra in 2 Wheeler category.

2012

Awarded “Superior Quality Performance” by Suzuki

Accredited ISO – 14001 certification

Gold Award in category of Delivery & Performance by YAMAHA.

2013

Awarded “Superior Quality Performance” by Suzuki

Awarded from HMSI for Business Expansion support supplier

2014

Special Award from YAMAHA for Excellence in Cost innovation.

2015

Awarded “Quality & Delivery” by HMSI

Awarded “ Cost Competitiveness” by Suzuki

Awarded “Spare Rating” by Suzuki

2016

Tie up with Safety Control Cable Ind. Co Ltd. (HSH), Taiwan

Technological tie up with NUCAP, Canada

Awarded “Best Newcomer” by Auto Mechanica, Moscow

Collaboration

ASK has been constantly excelling with State of the Art manufacturing facilities across India by collaborating with world leaders of manufacturing technology. The company has technical collaboration with