About ASK Automotive

Manufacturers of Friction products, Aluminium die casting and Safety control cables products in India.

ASK Automotive Pvt. Ltd is a leading manufacturer and supplier of friction products, aluminum die casting products and safety control cables to leading automotive OEMs and Tier 1 vendors. ASK is the largest two-wheeler friction product manufacturer in India. Having 14 Plants located at strategic locations across India, the company has its own Research & Development and Design facilities. ASK brand is most preferred among OEMs, OES & IAM markets. Established in 1989, the company today generates a turnover of over 260 million USD.

Throughout its history of nearly three decades, the company has been committed to excellence in engineering and rigorous controls on quality at every stage of its manufacturing process. ASK has always focused on quality, on time delivery and cost competitiveness. With certifications that include QS 9000, ISO 9001:2008, TS 16949:2002, ISO 14001, OHSAS 18001-2007 guaranteeing highest level of compliance to quality and defect prevention, ASK has always endeavored to provide superior technological expertise and enhanced ‘Customer Experience’.

ASK has been constantly excelling with State of the Art manufacturing facilities across India by collaborating with world leaders of manufacturing technology. The company has technical collaboration with ASK Technica Corporation, Japan, Safety Control Cable Ind. Co Ltd. (HSH), Taiwan and NUCAP, Canada.

In December 2017, ASK entered into a joint agreement with Fras – Le, Brazil (Part of Randon Group) for the production of brake pads and linings for commercial vehicles (trailers, trucks and buses above 3.5 tons) to supply the OEM and IAM markets.

ASK’s customers include HMSI, Hero Motocorp, Maruti Suzuki, TVS, Yamaha, Bajaj, Suzuki (2W), Mahindra, Magneti Marelli, Denso, UFI Filters, Piaggio, Stanley Black and Decker providing testimony to the prime quality products of the company.

ASK is number 1 in the Indian aftermarket that cater to the replacement market. Our network of 331 dealers and more than 125000 Retail Counters ensures our products are available across India.

With the business motto “SAFETY FIRST” ASK is focused on ensuring that its products are always users’ first choice.

Key Strengths

  • Largest 2-Wheeler friction products manufacturer in the country
  • State of the art manufacturing facility
  • In house design centre and tool & die manufacturing facility
  • In house testing and validation facility

Milestones

1989

ASK Automotive Set Up.

1998

ISO 9002 Certification

1999

QS-9000 certification

2001

Technical Collaboration Agreement with ASK Technica, Japan.

Setting up of Unit II.

2004

Setting up of Unit III.

TS-16949 certification

2006

Setting up of In-house Tool Room

2007

Setting up of In-house Design Centre

2008

Accredited OHSAS 18001:2007 certification.

2009

Setting up of Unit IV & V in Gurgaon and Haridwar

2010

Setting up of Unit VI in Gurgaon

2011

Setting up of Unit VII in Gurgaon

2012

Setting up of Unit VIII in Gurgaon

Accredited ISO – 14001 certification

2013

Setting up of Unit IX in Bengaluru

2014

Setting up of Unit X & XI in Gurgaon.

2015

Setting up of Unit XII in Gujarat

2016

Technical Collaboration with HSH, Taiwan and NUCAP Industries, Canada

2018

Joint Venture with FRAS-LE, BRAZIL for Commercial Vehicle Brake Linings
and Pads.

Collaboration

ASK has been constantly excelling with state-of-the-art manufacturing facilities across India by collaborating with world leaders in manufacturing technology. The company has technical collaborations with

  • ASK Technica Corporation, Japan
  • Safety Control Cable Ind. Co Ltd. (HSH), Taiwan
  • NUCAP, Canada
  • ASK has Joint Venture Agreement with Fras – Le, Brazil (Part of Randon Group) for the production of brake pads and linings for commercial vehicles (trailers, trucks and buses above 3.5 tons) to supply the OEM and IAM markets.

ASK is committed to fostering a culture that embraces innovation.