ASK Automotive Pvt. Ltd is a leading manufacturer of Friction products. Throughout its history of nearly three decades, the company has been committed to excellence in engineering and rigorous controls on quality at every stage of its manufacturing process. The focus has always been on quality, on time delivery and cost competitiveness. The company has its own Research & Development, Design and manufacturing facilities. Established in 1989, the company today generates a turnover of over 220 million USD.

With manufacturing units situated at 12 strategic locations across India, ASK brand is most preferred among OEMs and Tier 1 companies. ASK’s customers include Honda, Hero Motocorp, Maruti Suzuki, TVS, Yamaha, Bajaj, Suzuki, Mahindra, Magneti Marelli, Denso, UFI Filters, Piaggio, Clarcor, Stanley Black and Decker proving testimony to the prime quality products of the company.

ASK continues to leverage its core strengths in innovation and technology whilst capturing cross-divisional synergies in manufacturing, research, and sales.

Key Strengths

  • Largest 2-Wheeler friction products manufacturer in the country
  • State of the art manufacturing facility
  • In house design centre and tool & die manufacturing facility
  • In house testing and validation facility



Setup of Company with the production line of brake shoe.


Accredited ISO 9002 certification


Accredited QS-9000 certification

Awarded “Best Vendor” by Kinetic


Technical Collaboration with ASK Technica, Japan


Awarded “Challenge India Support” by Honda (HMSI)


Accredited TS-16949 certification


Awarded “Best and Fastest Development Award” by Honda (HMSI)


Setup of In-house Tool Room

Awarded “Certificate for Quality & Delivery” by Honda (HMSI)


Setup of In-house Design Centre


Accredited OHSAS 18001:2007 certification.


Awarded in Proprietary items category

Awarded “Certificate for Quality & Delivery” by Honda (HMSI)


Awarded in Proprietary items category

Awarded “Certificate for Quality & Delivery” by Honda (HMSI)


Awarded “Delivery & Management Quality” by Honda.

Awarded “Excellent performance & Quality” by Mahindra & Mahindra in 2 Wheeler category.


Awarded “Superior Quality Performance” by Suzuki

Accredited ISO – 14001 certification

Gold Award in category of Delivery & Performance by YAMAHA.


Awarded “Superior Quality Performance” by Suzuki

Awarded from HMSI for Business Expansion support supplier


Special Award from YAMAHA for Excellence in Cost innovation.


Awarded “Quality & Delivery” by HMSI

Awarded “ Cost Competitiveness” by Suzuki

Awarded “Spare Rating” by Suzuki


Tie up with Safety Control Cable Ind. Co Ltd. (HSH), Taiwan

Technological tie up with NUCAP, Canada

Awarded “Best Newcomer” by Auto Mechanica, Moscow


ASK has been constantly excelling with State of the Art manufacturing facilities across India by collaborating with world leaders of manufacturing technology. The company has technical collaboration with

  • ASK Technica Corporation, Japan
  • Safety Control Cable Ind. Co Ltd. (HSH), Taiwan
  • NUCAP, Canada

ASK is committed to fostering a culture that embraces innovation.