Mission, Vision & Core Values

Mission: Ensuring customer delight with strong focus on Safety, Quality,
Cost competitiveness, timely delivery and latest technology.
Vision: To be a market Leader in Friction products, Die Casting Products and Safety Control cables through Quality and Innovation.
Core Values: Integrity, Transparency, Professionalism, Perseverance and Sustainability.

About ASK Automotive

Manufacturer of Friction products, Aluminium die casting products and Safety control cables in India.

ASK Automotive Pvt. Ltd. is a leading manufacturer and supplier of friction products, aluminum die casting products and safety control cables to leading automotive OEMs and Tier 1 vendors. ASK is the largest two-wheeler friction product manufacturer in India. Having 16 Plants located at strategic locations across India, the company has its own Research & Development and design facilities. ASK brand is the most preferred among OEMs, OES & IAM markets. Established in 1989, the company today generates a turnover of over 260 million USD.

Throughout its history of  three decades, the company has been committed to excellence in engineering and rigorous controls on quality at every stage of its manufacturing process. ASK has always focused on quality, on timely delivery and cost competitiveness. With certifications that includes- ISO 9001:2015, IATF16949:2016, ISO 14001:2015 and OHSAS 18001:2007 guaranteeing highest level of compliance to quality and defect prevention. ASK has always endeavored to provide superior technological expertise.

ASK has been leading the way with state-of-the-art manufacturing facilities across India by collaborating with world leaders of manufacturing technology. The company has technical collaborations with ASK Technica Corporation, Japan; Safety Control Cable Ind. Co Ltd. (HSH), Taiwan and NUCAP, Canada for NRS Technology.

In December 2017, ASK entered into a joint agreement with Fras – Le, Brazil (Part of The Randon Group) for the production of brake pads and linings for commercial vehicles (trailers, trucks and buses above 3.5 tons) to supply to the OEM, IAM & export market.

We cater to leading automotive OEMs like Honda motorcycle and scooter India Private Limited(HMSI), Hero Motocorp, Suzuki motors, TVS motor company, India Yamaha Motors, Bajaj Auto, Maruti Suzuki, and Royal Enfield.
Our Tier 1 customers Denso, Magneti Marelli, UFI, Brembo ,Knorr-Bremse, Asti,Aurangabad Electricals , Endurance, Comstar and Dellorto.

ASK is number 1 in the Indian aftermarket that caters to the replacement market. Our network of 331 dealers and more than 125000 Retail Counters ensure our products are available across India.

With the business slogan “SAFETY FIRST” ASK ensures that its products are always the user’s first choice.

Key Strengths

  • Largest 2-Wheeler friction products manufacturer in the country
  • State-of-the art manufacturing facilities
  • In-house design centre and tool & die manufacturing facilities
  • In-house testing and validation facilities



ASK Automotive Set Up.


ISO 9002 Certification


QS-9000 certification


Technical Collaboration Agreement with ASK Technica, Japan.

Setting up of Unit II.


Setting up of Unit III.

TS-16949 certification


Setting up of In-house Tool Room


Setting up of In-house Design Centre


Accredited OHSAS 18001:2007 certification.


Setting up of Unit IV & V in Gurgaon and Haridwar


Setting up of Unit VI in Gurgaon


Setting up of Unit VII in Gurgaon


Setting up of Unit IX in Gurgaon

Accredited ISO – 14001 certification


Setting up of Unit VIII in Bengaluru


Setting up of Unit X in Gurgaon.


Setting up of Unit XI in Gujarat


Technical Collaboration with HSH, Taiwan and NUCAP Industries, Canada


Joint Venture with FRAS-LE, BRAZIL for Commercial Vehicle Brake Linings
and Pads.

Flag Map

Collaborations & Joint Venture

  • In 2001, Technical collaboration with ASK Technica, Japan for Brake Shoes.
  • In 2016, Technical collaboration with Safety Control Cable Ind. Co Ltd. (HSH), Taiwan for Safety Control Cables.
  • In 2016, Technical collaboration with NUCAP, Canada for NRS Technology for Disk Brake Pads.
  • 2017-18, Joint Venture with Fras – Le, Brazil ( Part of the Randon Group ) for the production of brake pads and linings for commercial vehicles (trailers, trucks and buses above 3.5 tons) to supply the OEM and IAM markets.

ASK is committed to fostering a culture that embraces innovation.