ASK Automotive was established in 1989 for the manufacture of friction material . In a short period of 18 years ASK has become a major supplier to OEMs in India e.g. - Hero Honda, Honda Motorcycle, Suzuki Motorcycle, Yamaha, Bajaj Auto, Tata Motors, Ford, TVS, Kinetic Motor and LML .

Various activities of ASK group can be broadly categorized as shown below.