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About Us

ASK Automotive Pvt Ltd is a leading manufacturer of Friction products, High Pressure Aluminium Die Castings and Control Cables. Throughout its history of more than 25 years, the company has been dedicated to excellence in engineering and stringent controls on quality, at each stage of its manufacturing process. This focus on quality at each stage led the company to set up its own Research & Development, Design and Manufacturing facilities.

Established in 1989, the group today generates a turnover of over 200million USD. With manufacturing units located in multiple geographies, the group today is a preferred supplier to many OEMs and Tier 1 companies. Customers like HMSI, Hero Motocorp, Maruti Suzuki, TVS, Yamaha, Bajaj, Suzuki, Mahindra, Magneti Marelli, Denso, UFI Filters, Piaggio, Clarcor, Stanley Black and Decker are testimony to the high quality products of the company.



To become Global Supplier in friction material products through innovation.



Provide superior products at right price and achieve customer satisfaction through timely delivery and maintain Leadership.

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  • Award for HMSI 4F Support Strong Q & D Efforts for New Factory In Gujarat.
  • Award for outstanding contribution towards HMSI2 Wheelers Business & its glorious Journey
  • Award for performance in the field of Spares Rating.
  • Award for performance in the field of Overall Cost Reduction.
  • Award For outstanding performance in Development Support.
  • Award for superior performance in the field of Special Support - 2 Wheelers Engine.


ASK Automotive has a rich history of collaborations with world leading companies like ASK Technica Corporation, Japan and HSH Safety Control Cable of Taiwan. Collaborations with the specialists in specific areas have been a key element to enable the company to continuously improve its technical capabilities.


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